Go High Level vs TekMatix vs Ivorey: Why Your White Label Choice Doesn't Matter (But Who Builds It Does)
Look, if you're Googling "Go High Level specialist Australia" or "TekMatix setup expert" at 11pm, you're probably in one of two situations:
You bought Go High Level six months ago and it's sitting there like an expensive gym membership
You're trying to choose between GHL and its white-label versions and the decision is melting your brain
Either way, let me save you some time.
What the F is Go High Level Anyway?
Go High Level (GHL for those of us who can't be arsed typing it out) is basically the Swiss Army knife of marketing automation. It does:
CRM stuff
Email automation
SMS marketing
Funnel building
Calendar booking
Pipeline management
Course hosting
Everything else you need to run a business without 47 different tools
Think of it as HubSpot and ClickFunnels had a baby, then that baby ate Calendly, ActiveCampaign, and Kajabi for breakfast.
The White Label Confusion (TekMatix, Ivorey, and Friends)
Here's where people get their knickers in a twist. TekMatix and Ivorey aren't different platforms - they're just Go High Level in a fancy dress.
TekMatix = Go High Level with different branding and better support Ivorey = Go High Level with different branding and specific features Go High Level = The OG, straight from the source
It's like arguing whether to buy Woolies home brand or Coles home brand tissues. They'll both wipe your nose. The real question is: who's teaching you how to blow it properly?
Why I Recommend TekMatix (But Honestly Don't Care)
I usually set clients up with TekMatix because:
Their support doesn't make you want to throw your laptop
The white labeling means your clients don't see "Go High Level" everywhere
They have decent training resources
The pricing is transparent
But here's the thing: I can build your marketing machine in any of them.
It's like asking a chef if they prefer cooking in a red kitchen or a blue kitchen. Give me the ingredients (your business needs) and the tools (any GHL version), and I'll make you something that actually works.
The Real Problem: You Don't Need More Software, You Need Someone Who Knows What They're Doing
Every week I talk to business owners who've had Go High Level for months and have built... nothing.
They've watched 73 YouTube tutorials, joined 4 Facebook groups, and their GHL setup looks like a teenager's bedroom - shit everywhere, nothing working, and they can't find what they need.
What Actually Matters When Getting GHL Set Up
1. Your Automations Need to Make Sense
I don't care if you use Go High Level, TekMatix, or carrier pigeons - if your customer journey is cooked, your automation will be too.
2. Integration With Your Existing Shit
Your GHL needs to talk to:
Your payment processor
Your calendar
Your website
Your brain (this one's the hardest)
3. Actually Knowing How to Use It
The number of people who have GHL but still manually send emails is criminal. It's like buying a Tesla and pushing it to work.
What I Actually Build in Go High Level/TekMatix/Ivorey
When clients hire me for their GHL setup, here's what they actually get:
The Foundation Shit:
Proper CRM setup (not the chaos you'll create yourself)
Email automations that don't sound like robots
SMS sequences that don't annoy people
Funnels that actually convert
Pipeline that matches your actual business
Calendar booking that doesn't make people want to die
The Fancy Shit:
Missed call text backs
Review automation
Referral systems
Client onboarding sequences
Payment automation
The birthday automation that makes you look thoughtful
The Training Shit:
How to actually use it
What buttons not to press
How to not break what I built
When to call me crying (before you break it, ideally)
How to Choose Your Go High Level Specialist
Stop Googling "cheapest GHL setup" and start asking:
Have they built systems for businesses like yours? I've built for wedding photographers, coaches, service providers, and one witch. Range matters.
Do they disappear after setup? You need training and support, not a hit-and-run.
Can they explain shit without tech jargon? If they can't explain it simply, they don't understand it properly.
Will it work when they leave? Some specialists build such complex systems that you need them forever. That's not help, that's hostage-taking.
The Investment Reality Check
DIY Go High Level Setup:
$97-297/month for the platform
73 hours of YouTube University
4 mental breakdowns
6 months of "I'll finish it next week"
Still sending manual emails
Total: Your sanity + lost revenue
Professional GHL/TekMatix Setup:
$97-297/month for the platform
$2,497-8,997 for complete setup
30 days to completion
Everything actually works
You get your time back
Total: An investment that pays for itself in 2 months
Why Australian Businesses Need Local GHL Specialists
Look, you could hire someone overseas for $10/hour to set up your Go High Level. You could also cut your own hair. Both are technically possible and both will end in tears.
You need someone who:
Understands Australian business
Knows our timezone chaos
Gets our spelling (it's optimise, not optimize, fight me)
Won't schedule your emails for 3am because they forgot about AEDT
Can build for Australian payment processors and regulations
The SEO Bit (Because That's Why We're Here)
If you're searching for:
Go High Level specialist Australia
TekMatix expert Sydney
Ivorey setup Melbourne
GHL automation Brisbane
White label Go High Level consultant
Marketing automation specialist Australia
CRM setup expert
Funnel building Go High Level
GHL onboarding specialist
Hi. You found me. I'm Maddie, and I build marketing machines that actually work.
The Bottom Line
I don't give a shit whether you use Go High Level, TekMatix, or Ivorey. I care that you stop doing manual marketing tasks like it's 1997.
In 30 days, I can build you a complete marketing machine that:
Captures leads while you sleep
Nurtures them without you lifting a finger
Books calls automatically
Sends invoices and takes payments
Makes you look professional AF
Gives you 20+ hours per week back
Your Three Options
The Vibe Check - $997
I'll audit your current setup and tell you exactly what GHL/TekMatix features you need. Comes with a roadmap and my honest opinion about whether you can DIY this or need professional help.
The Quickie - $2,497
Got one specific thing you need automated in GHL? I'll build it in a week. Perfect for "just make my booking system work" or "fix my email automation."
The Machine - $8,997
The complete Go High Level/TekMatix setup. Everything built, integrated, tested, and you trained. 30 days to freedom.
Still Researching?
Cool. Here's what's going to happen:
You'll read 47 more articles about Go High Level
Watch 23 YouTube videos
Join 5 Facebook groups
Get overwhelmed
Do nothing for 6 months
Come back and book me anyway
Or you could skip steps 1-5.
About the Author: Maddie runs Maddie From Marketing where she builds marketing machines for businesses that are too good to be doing manual tasks. She's set up Go High Level, TekMatix, and Ivorey for everyone from wedding photographers to witches, and only swears at the platform twice per build (on average).