THIS IS GOING TO BE SO GOOD
YOUR PROPOSAL
I’m Maddie! I'm a law school dropout turned accidental General Manager at 22. TWENTY TWO. While my mates were doing the whole graduate program thing, I was managing sales teams across multiple states and countries, reading P&Ls, hiring, firing, building ecommerce from scratch, and figuring out social media for business before anyone knew what the hell they were doing.
Then I became an Online Business Manager for some of the biggest coaches and course creators in Australia. Then General Manager + Director of Strategic Marketing & Partnerships for an agency specialising in fashion ecommerce. So now I'm this person with a weird concoction of experience that I have to explain to people.
Business operations? Yep, me. Marketing strategy? Me again. Building a whole ass tech system? Surprise, it's me. Telling you "it's not that deep, post the bloody thing"? ABSOLUTELY ME.
What I've really discovered over the years is that I want to work with women who are brilliant and support them in their brilliance. Sometimes that looks like doing every damn thing. Other times it's strategic direction and making sure the right people are doing the right things.
I'm not here to be another contractor ticking off tasks. I'm here to be your strategic partner who takes the marketing chaos off your plate, makes sure everything works together, and honestly? Makes all this shit fun.
Maddie xo
HELLO DARLING
PROOF IN THE PUDDIN'
PROOF IN THE PUDDIN'
Look, I could sit here and tell you how brilliant I am until the cows come home. But you didn't get this far by just believing what people tell you.
So here's what actually matters: I've helped a coach go from burned out and launch-dependent to $50K months working less than 15 hours a week. I've helped a luxury photographer stop attracting bargain hunters and start booking brides who are actually excited to pay her premium prices. I've built backends so smooth my clients literally forget they used to manually chase every lead like it was a part-time job.
But honestly? You should see it for yourself.
Proof's in the puddin', baby →
The short version? I help women who've built something brilliant actually scale it without losing their goddamn minds. And I make it fun while doing it.
Now, let's talk about you.
It looks SO FREAKING GOOD!
Every time you touch something, there's an uptick and we receive more sign ups.”
– Lacey (Current Client)
HOW COCO C’S IT
THIS IS A GLEE REFERENCE AND I HOPE YOU GET IT OTHERWISE I FEEL AWKWARD
[CLIENT NAME], you've built something genuinely [SPECIFIC COMPLIMENT ABOUT THEIR BUSINESS/PRODUCT].
What's working:
[SPECIFIC WIN 1 - e.g., "Your product solves a real problem parents face"]
[SPECIFIC WIN 2 - e.g., "You're showing up consistently and getting results"]
[SPECIFIC WIN 3 - e.g., "You've got great instincts - the disability market opportunity, the podcast sponsorships"]
But here's what I'm also seeing:
The [SCATTERED/CHAOTIC/REACTIVE] marketing. The [SPECIFIC PAIN POINT - e.g., "mental load of keeping all the pieces together"]. The [ANOTHER PAIN POINT - e.g., "feeling like you're constantly putting out fires instead of building something that compounds"].
You're [DOING X] when what you actually need is [Y].
And look, that's not a criticism. That's just what happens when you're [THEIR SITUATION - e.g., "running two businesses, planning a wedding, and trying to scale"]. You don't have time to step back and build the foundation that makes everything else easier.
The opportunity I see:
[SPECIFIC OPPORTUNITIES - 2-3 bullet points about what's possible for them]
Bottom line: You've got the product, you've got the customer base, you've got the instincts. What you need is someone who can take the marketing chaos completely off your plate and turn it into a strategy that actually compounds.
WHAT I'M PROPOSING 💍
WHAT I'M PROPOSING 💍
I'm not here to be another contractor ticking off deliverables. I'm not here to send you reports full of vanity metrics that don't actually mean anything. And I'm definitely not here to add to your mental load.
I'm proposing [SERVICE NAME - e.g., "a Fractional CMO partnership" / "a 6-month strategy and execution engagement" / "ongoing strategic marketing support"].
[BRIEF DESCRIPTION OF WHAT THIS ACTUALLY MEANS FOR THEM - 2-3 sentences about the role/relationship]
What makes this different:
[ALTERNATIVE 1 - e.g., "Agencies"] [what they do and why it's not quite right - e.g., "execute tasks but someone still has to manage them and make strategic calls. That someone is usually you."]
[ALTERNATIVE 2 - e.g., "Contractors"] [what they do and why it's not quite right - e.g., "do their specific thing well but aren't thinking about how it all fits together. You're still connecting the dots."]
[YOUR APPROACH] [how you're different and why it's better - e.g., "owns the strategy AND makes sure execution happens. You're not managing me - I'm managing everything."]
Here's what that actually looks like:
I'm responsible for:
[RESPONSIBILITY 1]
[RESPONSIBILITY 2]
[RESPONSIBILITY 3]
[RESPONSIBILITY 4]
[KEY OUTCOME - e.g., "Taking the mental load completely off your plate"]
You're responsible for:
[THEIR ROLE 1 - e.g., "Monthly strategy sessions"]
[THEIR ROLE 2 - e.g., "Feedback when needed"]
[THEIR ROLE 3 - e.g., "Running your brilliant business"]
The difference? [ONE SENTENCE SUMMARY OF THE VALUE]
HERE’S WHAT IT LOOKS LIKE
[WRITE THIS FRESH FOR EACH CLIENT - Explain the service, the process, the timeline, what you'll do, what they'll do, how you'll work together, and what the outcome is]
INVESTMENT
My Retainer: [$ AMOUNT]/month
What this includes:
[WHAT'S INCLUDED 1]
[WHAT'S INCLUDED 2]
[WHAT'S INCLUDED 3]
[WHAT'S INCLUDED 4]
[KEY BENEFIT - e.g., "Unlimited communication and support"]
[ADDITIONAL COSTS IF APPLICABLE - e.g., "Marketing Budget: [$ AMOUNT]/month"]
[IF APPLICABLE: Recommended allocation or explanation of how this budget gets used]
Commitment: [TERMS - e.g., "Minimum 6 months, then month-to-month with 30 days notice"]
